Last Updated: December 31st, 2025
At Sirena Vineyard Resort & Winery, we are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services.
Information We Collect
We may collect personal information from you when you:
- Visit our website or make a reservation
- Subscribe to our newsletter or request information
- Interact with our customer service team
- Participate in surveys, promotions, or special events
The types of personal information we collect include:
- Name, contact details, and email address
- Payment information for booking and transactions
- Preferences related to your stay or event
- Usage data from your interactions with our website
How We Use Your Information
We use your personal information to:
- Process reservations and payments
- Provide customer support and respond to inquiries
- Improve our website, services, and overall guest experience
- Send promotional offers, updates, and newsletters (you can opt out at any time)
- Analyze website traffic and usage patterns
Sharing Your Information
Sirena Vineyard Resort & Winery will never sell your personal information. We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, and delivering services. These providers are bound by confidentiality agreements and are prohibited from using your information for any other purpose.
We may also share your information when required by law or in connection with the sale, merger, or acquisition of our business.
Use of Analytics Tools
We use third-party analytics and tracking tools to understand how visitors interact with our website, measure performance, and improve our services.
These tools may collect information such as:
- IP address (anonymized where supported)
- Device type, operating system, and browser
- Pages visited, time spent on pages, and referral sources
- General geographic location (city/region level)
Analytics providers we may use include:
- Google Analytics (GA4)
- Google Tag Manager
- HotJar
- Other analytics or performance monitoring tools used for website optimization
The data collected is aggregated and used for analytical purposes only. It is not used to personally identify individual users.
Opt-Out Options
You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on or by adjusting your browser settings to block cookies.
Where required by law, we will treat certain browser or device-based signals (such as Global Privacy Control) as a request to opt out of the sale or sharing of personal information or targeted advertising.
Cookies & Similar Technologies
Our website uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and provide tailored content. You can control your cookie preferences through your browser settings, but please note that disabling cookies may limit some features of our website.
Cookies We Use
We use cookies and similar technologies (such as pixels and local storage) to operate our website and analyze usage. Cookies may fall into the following categories:
- Essential Cookies: Required for the website to function properly and cannot be disabled.
- Analytics Cookies: Used to understand how visitors interact with the site so we can improve usability and performance.
- Marketing & Advertising Cookies: Used only where applicable to measure the effectiveness of our own marketing efforts. We do not use cookies for third-party behavioral advertising unless explicitly disclosed and consented to where required by law.
Users in certain regions (e.g., EEA/UK) will be asked for consent to non-essential cookies via a banner and can adjust preferences there. You can control or disable cookies through your browser settings. Disabling certain cookies may affect site functionality.
Security of Your Information
We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, or disclosure. However, no system is completely secure, and we cannot guarantee absolute security.
Your Rights
You have the right to access, update, or delete your personal information. You can also withdraw your consent for us to process your data at any time. To exercise your rights, please contact us using the details provided below.
Third-Party Links
Our website may contain links to third-party websites. Sirena Vineyard Resort & Winery is not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review our policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:
Sirena Vineyard Resort & Winery
Email: info@sirenaresorts.com
Phone: 805.888.7028
Address: 3775 Adelaida Road
Paso Robles, CA 93446
By using our website, you agree to the terms of this Privacy Policy.